Give Your Customers the Attention They Crave

There’s a common misconception in the business world: 

Customers don’t want to be contacted by brands too much. 

Although that can be true – we’ve all heard horror stories of brands that just spam customers every single day with pressure-laden sales pitches. No one sets out to be that kind of company. We’ve also heard about the times when a customer craves more information, and more contact from a company, but simply doesn't get it.The customer is sitting there, money in hand, with no one to give it to, so they move on. 

The difference? The balance you have to find between spam and informative? Value. Throwing random pitches and deals to customers that haven’t interacted with your brand in years? Zero value. Sending texts about a customer’s next day appointment so they know everything is on track? Maximum value! 

Brands can quickly exploit, alienate, and lose their customers by using SMS messaging as part of their VoIP communication system - when they do it wrong. However, by harnessing SMS specifically to give more value to your customers, you’ll become a brand that people love to hear from. There are numbers to back it up! Here’s some data that shows customers really want contact from brands - just in specific ways. The data below is from Customersthink.com 

• 90% of business leads would prefer a text rather than a phone call

• Most consumers want customer support to come from texts instead of phone calls

• 64% of consumers are likely to think highly of a company that texts them - which makes them more likely to buy from that company and recommend them

• Only 30% of consumers have actually reported receiving texts from companies

All this data points to recent, undeniable trends, that when done right, consumers want to get more texts from companies. Imagine having consumers actually crave communications from your brand! This is a dream for most companies but an actual reality if you’re ready to jump on it.